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EMAIL NOTIFICATION
Email Notification campaigns in WebLaunch can range from very simple to highly sophisticated...
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SECURE EMAIL
MessageSpectrum provides globally accessible secure webmail service...
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VOICE BROADCASTING
MessageSpectrum's WebLaunch™ platform offers the ability to send voice messages...
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Fax BROADCASTING
MessageSpectrum offers the latest fax broadcasting technology to help marketers...
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SMS TEXT MESSAGING
Text messaging or SMS (Short Messaging Service) has exploded in popularity in recent
years...
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PATIENT SURVEYS
Listening to patients' views is essential to providing a patient-centred health
service...
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Text messaging or SMS (Short Messaging Service) has exploded in popularity in recent
years and is now an important channel of communication for businesses to interact
with their customers. SMS text message marketing gives you the ability to reach
out to your customers instantly, wherever they are, with important information they
have requested. MESSAGESPECTRUM’s SMS test messaging platform enables any business
to position itself at the forefront of this cutting edge technology. Use the resources
at our company to help you understand the power of SMS message marketing and contact
us today to find out more.
Why use SMS text to contact my customers?
Cell phones today are so much more than just phones. They double as our alarms,
calculators, personal organizers, cameras, music & video players. The cell phone
is now the must-have all-in-one handheld device that people don’t leave home without.
Text messaging affords an immediacy unsurpassed by other marketing channels. Unlike
email, a text message won’t sit in an inbox waiting for you to login to your computer.
SMS text messaging is significantly less expensive than direct mail and by providing
information only to customers who have opted in to receive messages from your company
you ensure you are only paying to reach interested customers.
Text messaging as a communication channel is applicable to any business or organization.
Use SMS text messaging to send limited time special offers, coupons, last minute
information, reminders and invitations.
Building an SMS text messaging database
It is important to gain the permission of the people you plan to send text messages
to ensure that your customer wants to receive the messages while avoiding wastage
of your marketing budget. Furthermore, if you send unsolicited messages this could
create negative sentiments on the part of the recipient towards your business /
brand and have the opposite of the desired effect.
Legally you must provide a means of the recipient opting out. This is usually managed
by the recipient being advised in the text they can reply STOP to be removed from
your list.
There is legislation in place covering permission based SMS marketing. If in any
doubt as to your compliance please review the following Best Practices from the
Mobile Marketing Association by clicking here.
So how do you get customers to subscribe? Perhaps you already have a customer database
that you can get in touch with to begin with, if not - don’t worry. Think about
how you communicate with your customers currently. Here are several ways in which
you might do this:
By using their phone – your customers simply need to send a text stating your custom
‘keyword’ to a shortcode that we will provide you with
- Online - create a simple sign up form on your company website.
- Email - email your customers about your new text service and include sign-up details.
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Direct mail - you may have to mail your customers, include sign-up details in your
next mailing.
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Print communications - include sign-up info in your press ads, flyers and other
printed matter.
Position your SMS text messaging service as something they will benefit from, for
example, 'Receive exclusive special offers' or 'Get up to the minute information'.
By communicating the potential benefits you are securing a new direct and personal
marketing channel between your business and the customer.
Creating Effective SMS campaigns
So you have a database of willing recipients…now what?
The next step is to identify how you will deploy text messaging to achieve your
business goals. Text messaging can be highly targeted and is unique in it’s immediacy.
Think about messages to your customers or members where speed of delivery (and receipt!)
is the foremost priority. It could be a change of venue at a trade show, cancelled
school or soccer practice at school, a weather or traffic alert. Some of our clients
send out coupons for a special that lasts only hours or use SMS for a simple survey.
Financial services clientele use SMS for rate changes or balance notifications triggered
at certain bank balances. Other companies use SMS to notify customers of changes
in travel or delays.
Think about your type of business and your objectives. Text messaging can be especially
effective in
- Driving sales of slow moving product.
- Stimulating uptake of new services.
- Creating awareness of ongoing / regular promotions.
- Introducing existing customers to new products / services.
- Last minute notices and offers.
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Delivering coupons (affording measurability of campaign success given that the customer
must show the text to redeem the offer).
- Sending customers notices and reminders.
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Content delivery (can be monetized via premium rate SMS service – ask about our
turnkey premium billing services).
In addition to affording you the ability to send broadcast text messages to your
customers and the ability to target your messaging by segmenting your database by
whatever parameters you choose, our SMS platform is also fully integrated with our
cohesive one stop messaging platform, WebLaunch.
WebLaunch allows you to manage all your messaging – SMS, Voice, Email and Fax –
from one convenient interface. Furthermore you can now create single campaigns that
trigger multiple communication modes to your customer such as
- Launch an outbound voice call that triggers a follow-up SMS to all or select respondents.
- Have customers respond to a short code via SMS that triggers an email.
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Trigger an SMS from an inbound voice call - eg. the customer presses ‘1’ and receives
information via SMS.
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Trigger a voice call or email from SMS – promote your shortcode to customers and
prospects - within minutes of them texting in they can be receiving information
to their phone or email.
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